Category Archives for "Blog"

Dec 27

10 Most Powerful Female Politicians In India

By Kevin Roland | Blog

DMK MP Kanimozhi with her husband Aravindan at Music Show

India, the land of rich culture and heritage, is also home to some of the most powerful female politicians in the world. Here is some information about them:
Pratiba Patil
Her Excellency Prathiba Patil has held the topmost political position on the country. She was the first woman and the 12th President of India. Even before many Western nations, India has demonstrated the respect that we have for our women.
Sonia Gandhi
She came into India as a daughter in law of the then Prime Minister Indira Gandhi and is now the president of the Congress party. The immense change in her personality comes with experience and responsibility to the people in the party who have entrusted the leadership on her. We should say that she is a smart and intelligent woman who is capable of much more than what she is currently doing.
Mayawati
Hailing from a dalit background, she is a very powerful leader in India. Chief Minister of Uttar Pradesh for four times, Mayawati’s willpower and never say die attitude are some of the reasons why her political spectrum sustains over the state for decades.
Mamta Bannerjee
The first woman Chief Minister of West Bengal, Mamta Bannerjee has contributed positively to the growth of the state. People connect to her like she is a family member and that is why she is fondly referred to as ‘Didi’ which simply means sister.
Supriya Sule
Daughter of former Chief Minister Sharad Pawar, Supriya Sule is making an impact on all the women folk in Maharashtra. With a strong political background, many will say that it’s not a surprise. But not many women have achieved what she has done in quick time. She belongs to the Nationalist Congress Party and is currently serving as the Member of Parliament in the 16th Lok Sabha
Vasundhara Raje Scindia
The first woman Chief Minister of the state of Rajasthan, she is an epitome of patience. She is currently serving her second term in the same position. Even though she has from a royal family that is packed with political skills, her achievements in politics have been remarkable.
Sushma Swaraj
One of the most respected national politicians of today, Sushma Swaraj is a common name in India. No wonder she has been selected as the ‘Best loved politician in India’ by US Daily Wall Street Journal. Being a loyal member of the Bharathiya Janata Party, she has adorned several roles including that of Chief Minister of Delhi to the current External Affairs Ministry.
Sheila Dikshit
Serving for a period of 15 years as the Chief Minister of Delhi, Sheila Dikshit has been the longest serving person in the position. Famous for her witty style of answers, she has surely made a difference to the people of Delhi.
Kanimozhi
Kanimozhi came into the limelight after the 3G spectrum case in which she came out clean. But not many are aware that she is the former Chief Minister of Tamil Nadu M.Karunanidhi’s daughter from his third wife. Though she has a political lineage, Kanimozhi has worked towards Tamil literature and traditional art which was losing importance. She has also worked for women empowerment.
Uma Bharti
Well known for her political brain, Uma Bharti has been instrumental in a lot of BJP activities that have made her quite popular. She has served as the Chief Minister of Madhya Pradesh after bagging a three fourth majority in the elections of 2003.

Feb 11

The Fundamentals Of Internet Of Things Explained

By Kevin Roland | Blog

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Smart cities, smart cars, smart refrigerators, smart TVs are some of the common terms that are making the round in the world of Internet of Things (IoT). It is the connection between objects and internet. The word smart refers to an efficient experience. Top automation companies in Chennai are equipped to offer smart home experience to their clients. The Benefits of Internet of Things has to be understood to adapt to the change. The latest from the world of IoT is updated on techradar.com, your source for tech buying advice.

IoT could be a confusing terminology for an everyday consumer. The debates that surround this technology could intimidate the users leaving them to wonder if this trend is necessary for daily life or could it make things more complicated. For those who want to know more about IoT and how it could be used in day to day life as well as the real-time challenges that shroud the technology is described in this article. Before that, IoT is defined as a technology that can monitor and control inanimate object using the internet or through your mobile app.

There are wide ranges of categories that can be IoT friendly like light bulbs, home appliances, wearables, etc. The technology can be used across verticals from healthcare to retail to hospitality to logistics and more. The objective of IoT is an efficient use of the appliance or technology and saving on utility bills. For instance, you can remotely turn off your air-conditioner or heater irrespective of your location through a mobile app. You can also set the temperature of the air conditioner for bedtime.

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Know the technology
The device is connected to the internet with the help of various wireless radios. Now the device is internet connected. The technology could be anything from WiFi, Bluetooth, RFID, NFC, Zigbee, etc. You can create a central hub to control various devices or exclusive connections as well. The cloud computing technology is used to collect data from these devices to monitor and control their actions using mobile apps.

Connectivity between devices
Different companies are working on IoT, with technology majors like Google, Apple, Samsung, LG, Philips and Lowe taking the lion’s share. Apart from these there are startups also focusing on the concept. It is also researched by Gartner, a research group that over 25 billion connected devices will be in use by 2020, whereas the recent figures stand at 4.9 billion. With so many groups working on the technology, it is not easy to make all devices connect with each other seamlessly.

Privacy and security issues
With so much of data collected by each device, the privacy and security issues are looming large. People worry about the potential risk of their personal data being leaked and getting into the hands of miscreants. The regulations have to be in place to mitigate the risk.

The work is on to create open standards to promote interoperability among products. But the challenges that lay ahead are intense. The standards issue is not sorted out with three or four standards coming up instead of one. The problem can be tackled by getting a single hub to support various wireless technologies.

Feb 03

The Need For An Interior Fit Out Company

By Kevin Roland | Blog

Interior Fit Out Company

What can an interior fit out company do to our organization? Find out here in this article.

The role of the interior fit out company is tremendous. They work in making the workspace to look good, beautiful and unique. Interior Fit out companies in Qatar provides these services. They also give certain best office makeover tips. We need not hire interior designers as the fit out companies can do the job of interior design too. These people are trained to work in office spaces. They are aware of the challenges they would face, financial issues, timing of work etc. As inhabitat.com states interior fit out companies reduce the expenses of doing an office redecorating.

Stick To Your Budget
Interior fit out companies try to make your workplace look and feel good based on their need. They save your money and time by effective planning and budgeting before they take up the project. They are aware of the ins and outs of the products needed to make the office look trendy and classy. They try to choose eco-friendly products to make your company Green. The designers see that they strictly stick on to the budget of their clients.

Shift from Old Boring Offices to Trendy Workspaces
The first process done by the contractors are requirement gathering from their client. Design should be based on customer needs. Interior fit out companies hold a discussion with their clients at the beginning of the project. They try to gather information like:

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· How does the client want the finished space to look like?
· Visions of the client’s organization
· Financial Constraints
· Target customers who will visit the organization

Based on the user’s requirements the designers start to work. They are unique as they think different. They try out all the possibilities to make the workplace look professional and unique. They have access to merchandise all over the world. Thus your office is transformed into a new place with a wow factor. The transformation of the workplace can be visualized. This may lead to attracting new customers for your clients.

Decors and Colours Do the Job
The designers have a good flair over the selection of colours for the various kinds of stuff used. The colours they opt will make the workspace lively and unique. Furniture is picked based on the space available and also based on their need. Choosing apt furniture is a key for efficient interior design. Decors can make our office more spacious and open. Clients’ preference and needs will be taken into account before purchasing the furniture. They will strictly adhere to the budget of the organization though the furniture may look trendy.

We can clearly understand the role of an interior fit out company. They can just replicate our vision and needs in their unique style. We can expect a good look and feel to our workspace. It is evident that the new classy space has attracted new customers to the organization. Thus they can compete with their rival company. The workers of the organization have the urge to work better in this new workplace which makes them feel better.

Nov 15

Time For A Spa–“Cation” With Your Girlfriends!

By Kevin Roland | Blog , Spa Guide

spaFor many of us a Spa visit is a chance to pamper ourselves and feel refreshed. These days a spa visit has become an essential part of a vacation. Even a visit to exotic India is a cause for a spa trip, and a body spa in Chennai should be added to your to do list. Spas now offer complete Bridal Services too. Recent surveys have shown that the Spa industry have recorded a boom in its revenue collection. Studies have also shown that the spa industry will be growing at twice the rate of global tourism in the next two years. This is cause for big celebration for the Spa industry.

The best way foremost way of staying on top of this boom is to first determine the clientele of the spa industry. According to recent surveys the demographic of the clients belong to one of the following groups:
· Women travellers have made spa trips a mandatory part of their vacations, especially if they are travelling together.
· Most of the visitors belong to the age group of 46 to 55 years, followed by people between the years of 36 to 40.
· Interestingly 47% of the visitors to spas are men.

An interesting twist added to the old and tried method is the introduction of “Spa Travel”. This has become very popular among women going for a trip with their girlfriends. Some clients have even turned it into a tradition by passing it on to the next generation says Barrington, a Virtuoso travel advisor. A spa vacation is the answer for an escape from today’s stress filled everyday life. Today’s modern spas have become more appealing to couples looking for experiences to share together. There have been many scenarios of a reluctant spouse getting hooked onto spa trips after being dragged in for the initial visit by their partner.

time-to-spa_1Since the boom of the Spa industry, every spa is on the lookout to make their offers more desirable than the next one. The venues also play a huge role to create the right ambience for the spa clientele as well. Some spa resorts are popular for their use of natural and organic ingredients like vanilla and monoi oil. This heightens the experience of the customers and prompts them to make future appointments. Signature treatments are also offered which are specific to the locale and create an exotic feel. A manicure-pedicure session for girlfriends at a spa is the perfect way to catch up on all the latest happenings in each other’s lives.

Spa Resorts are willing to be flexible to their clients by offering half day stays rather than a full day. The option of customized treatment sessions will make any spa client swoon on their feet and make reservations for the whole day. The calming effect of a peaceful spa trip is something that every client is promised by a spa. Food arrangements are also made at Spa resorts to cater and indulge their customers. So take your time and book yourself in at the nearest Spa resort for a full day of treatments and you can feel like a king or queen for the day.

Oct 15

Why Local Businesses Need Local SEO?

By Kevin Roland | Blog

local-seo-citationsThe world we live in today has grown very competitive, and the tendency to outdo each other shows no signs of abating. This rat-race is even more evident in the business sector, where organizations like retailers, companies, etc. are constantly vying with each other for the spot at the top. The playing fields have undergone a tremendous degree of change in recent years; markets are no longer confined within the boundaries of cities and countries. Even business organizations in remote cities and towns have started applying Online marketing techniques like SEO strategies to find buyers outside their usual customer-base.

This upsurge in the interest in online marketing has prompted many of the business houses in economically emerging nations like India to explore newer avenues in International markets. This trend is now prevalent not just in the metropolitan cities, but even in smaller towns and cities. A local business no longer competes only with other local businesses. But you have to fight out with the global players. To do so, your business must contact an SEO firm that specialises in Local SEO.

One of the best ways for local businesses to harness the power on the World Wide Web is to go in for a branch of SEO marketing that targets customers based in particular locations. Local SEO is emerging as a substantially effective form of localized online marketing. By applying Local SEO strategies, online marketers can help small regional businesses to promote their products and services to customers residing in or around the same location. These people use various search engines and online directories, for example Yelp, to aid in their quest for local stores and retailers offering the products they are looking for. Local SEO effectively and prudently utilize these sources to re-direct these people to the companies in that area.

There are several reasons for the growth in Local SEO tactics. Increase in the number of people surfing the net to find information related to their needs is the main one. Apart from this, there is also an increase in number of people using smartphones containing apps that help find local businesses. People now prefer to watch the news than read it, which has caused a major decline in print advertising, and has paved the way for online marketing. Another factor is Google’s love for providing customized results, based on location and past preferences. Google provides free tools like Analytics and Webmaster to people owning businesses for the exclusive purpose of helping them increase their online visibility.

Business owners will need to put in a bit of effort from their side to make Local SEO work. They will need to list their business in various, local online directories. Special care should be taken to ensure that the directories themselves cater to the people living in the vicinity of the business and that the name, address and contact details are all accurate. Also, encourage customers to post relevant and positive online reviews.

If done well, Local SEO will change the way local business operate.

Jul 28

Ideas For Marketing Your Interior Design Business

By Kevin Roland | Blog

2-keep-budgetRegardless of whether you are an interior designer who loves modern designs or someone who loves the traditional style of designing a home, it is important the clients you get understand your expertise and you get more business. Not only local audience, your business should attract national and international audience as well. There are so many interior design companies in Doha that offer their services to customers. How you stand apart from and distinguish yourself from others define the unique client base you would have. There are certain steps that one can follow to improve their clientele. Check out www.dezeen.com for tips

Get Your Business Online
There are so many options that allow you to post advertisements and promotion for free. Social media platforms such as Facebook, Twitter and Pinterest are very helpful to attract more clients. There are so many pages on these platforms that promote specific areas of interest. One of the pages called Houzz has many posts about interior design and also features designers. There are so many followers who look for interior designers from these pages. One can post photographs of their work and this will act as a gateway to attract customers. It is estimated that more than 70% of homeowners look to renovate their home and about 40% of them are considering building new homes. This is a huge client base that can be targeted by connecting with them on a personal level. Since it is also easy to use, there is no need to be an expert in using computers or the internet to get going.

Target Audiences Through Advertisements
Other options are Google Ads that help in reaching clients. One of the main advantages of using google ads is that it sends location based advertisements. Advertisements reaching the right local audience help in marketing your business better. Many interior designers also provide online interior design consultations via Skype or other facilities. Google Ads is an inexpensive option to play ads on the web page that the user is viewing. One can also choose to play the advertisements to outstations audiences also so that they get an opportunity to travel to different locations. The only pre-requisite is that a Google Ad expert has to be hired in order to do this for you. If you are tech savvy and you are aware of doing this yourself, you could save the extra bucks.

Exhibit Your Expertise
Whether you are into the interior design of residential, commercial or office spaces or offer consultation online, it is important to establish your expertise so that customers believe that you are a good designer. Some options could be writing a blog post about tips for interior designing. This is one of the best methods to connect with potential customers and attract a large client base. Attending conferences, community fairs is also another option to widen your business. Partnering with one of the local interior design stores is also a good option for promoting your designs. These are the perfect choices for getting a broad client base without spending lots of money. You can also tie up with stores across the country so that you can reach a national level audience.

Understand The Power Of Reviews
To buy any items, these days’ people read reviews and decide on whether to buy it or not. Therefore, you can use the same reviews from your customers on the social media pages for attracting more customers. You can take permission from customers and then post them so that prospective clients understand the kind of work that you do. Facebook, Twitter and LinkedIn pages allow customers to write on your product pages. This way the review looks genuine and not made up. One can certainly take advantage of these options while looking to expand their business. It is important to tell the clients from what perspective you need the reviewers so that they can write accordingly.

Update Your Website Regularly
One of the mistakes that business owners make is that they are initially excited about setting up the website and they update the details. Once a client base builds up, they fail to keep their website updated and get busy working. This is not a great way because prospective customer might visit the website looking for some details. In case you have shifted your office or changed your phone number and it is not updated on the website, that customer might be lost. Therefore, updating the website regularly is one of the important steps for attracting more client base. Also, the website should be light and must not take a long time to load with images and videos that use up lots of data. The website should also be easy to navigate for these users. There are many hosting providers that offer website options at very cheap prices. One can sign up and create their own website by seeking their expertise.

Though all of this sounds like hard work, it is relatively simple to set up all these options and use them effectively for attracting more business.